At first glance, anyone who didn't grow up in an Asian culture might scrunch up her nose at herbal jelly. It's black, it's shiny, and it jiggles. But really, herbal jelly, or grass jelly, is like JELL-O, only naturally colored. Whole Foods is losing a big opportunity to market this as the next "it" health food.
Maybe it's the fact that it takes the shape of the tin can it comes from, that may turn people off. If, as a culture, Americans have moved past canned cranberry sauce, we might not be too thrilled with something similarly ridged but not candy-colored. Although grass jelly is made from an herb in the mint family, the taste is pretty neutral. Which is why Asians love it in desserts. In Hong Kong cafés and dessert shops serve grass jelly with mangoes, coconut, and other tropical produce. At bubble tea shops like Saint Alp's you can opt for little grass jelly bits instead of tapioca pearls.
In Hong Kong and southern China, you can find also tortoise jelly in tea shops with big gold or silver pots. Called gwei ling go in Cantonese, the genuine stuff is made from powdered tortoise shell and can get be as expensive as 300 HK dollars (about $38) for a rice bowl's worth. Don't worry, PETA members: imitation tortoise jelly is much more common and usually costs $1 or less. It's made from different herb than grass jelly, but tastes pretty much the same.
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